How much does coaching software cost?

For an independent coach, coaching software ranges from €0 for a limited free plan to several tens of euros a month for the most complete suites. On top of the subscription there can be fees on online payments, paid add-ons (text messages, for example) and one indirect cost people forget: the time it takes to set up.

The right question is not which tool is cheapest, but how the total cost compares with what the tool gives back: admin time, no-shows avoided and payments that no longer slip through the cracks. For a solo practice, a subscription of a few euros a month usually pays for itself with the first no-show or unpaid session it prevents.

Vendors often combine several of these models. Work out which ones apply before comparing two prices, or you will be comparing different things.

Tiered pricing is the most common model for independent coaches. What matters is the trigger that moves you up a tier: number of active clients, number of booking pages, or access to one specific feature such as group sessions.

The price on the pricing page is only part of the bill. Before committing, go through every item on this list, ideally during the trial.

Separate two fees that are often confused: the payment provider's processing fees (Stripe, for example), which apply whatever tool you use, and any platform commission, which comes on top. On €3,000 a month collected online, a 2% commission is €60 a month, sometimes more than the subscription itself.

Step 1 — For one week, track the time spent on tasks a tool could handle: back-and-forth to find a slot, confirmations, reminders, checking payments, updating your calendar.

Step 2 — Put a value on that hour. Stay conservative and use less than your session rate, because not every hour you free up becomes a billable hour.

Step 3 — Count last month's no-shows and late cancellations, plus sessions whose payment was forgotten or collected very late.

Step 4 — Compare (hours saved × hourly value) + (no-shows avoided × session price) + unpaid sessions recovered against the tool's monthly cost, commissions included.

Take a coach with 20 active clients and 60 sessions a month at €50 (illustrative numbers). She spends about 3 hours a week on coordination and saves half of it with online booking and reminders: roughly 6.5 hours a month. Valued conservatively at €25 an hour, that is about €160.

Add two no-shows avoided in the month (2 × €50 = €100) and one unpaid session recovered (€50). The monthly value passes €300, for a subscription that costs under €10 a month in this example. Even if you halve those estimates, the tool pays for itself many times over: the real risk is not overpaying, it is picking a tool you will not actually use.

Grix has three plans priced in euros, taxes included, with no contract. The Free plan requires no credit card. Plus and Pro come with a 21-day free trial, once per account, at sign-up from the Pricing page or later from within the app: a card is requested when the trial starts, but nothing is charged before the 21 days are up. Yearly billing makes paid plans 20% cheaper: €76.68 a year for Plus and €191.88 a year for Pro.

Grix takes no commission on your payments. Online payments through your own Stripe account are coming soon; only Stripe's own fees will apply, on your Stripe account. Upgrades take effect immediately with prorated billing; downgrades take effect at the end of the current billing period. Paid plans come with a 14-day money-back guarantee from the first charge.

The right plan depends mostly on how many active clients you have and which formats you offer. Start with the smallest plan that covers where you are today, not where you hope to be in two years: you can always upgrade.

To be clear about the limits: Grix is not the right choice if you run a studio with several teachers, need built-in invoicing or accounting, mainly sell online courses, or live in Outlook or Apple Calendar, since only Google Calendar sync is available.

Yearly billing saves 20%, but it commits your cash for twelve months. On Grix, Plus costs €95.88 over a year when paid monthly versus €76.68 yearly, a €19.20 saving; Pro costs €239.88 monthly versus €191.88 yearly, a €48 saving.

Those amounts are small compared with the risk of committing too early. The safest rule: stay monthly for one or two months of real use, then switch to yearly once the tool is part of your routine and you know which plan you actually need.

One more check before you switch: look at how close you are to your plan's active-client cap. If you expect to cross it within the year, it may make more sense to wait and choose the yearly option on the plan you will actually be using.

Most poor choices come from a comparison made too quickly, on the monthly sticker price alone.